Video produced with agency Trends&Culture to help Stella McCartney bring her industry-leading A-Z manifesto to the streets of Tokyo.
Encapsulated in a short montage crafted from the guiding alphabet along with images from the brand’s Spring 2021 collection, we worked closely with Stella McCartney’s team to bring to life the brand’s key messages around desirable and sustainable fashion.
The film debuted across twelve screens in Shibuya’s famous crossing.
